About

In-Home Care for Seniors

The Home Instead Senior Care® network of locally owned and operated franchises is one of the most trusted networks of home care worldwide. An innovator in elder care since 1994, Home Instead Senior Care is dedicated exclusively to helping seniors stay in their homes as they age.

Care You Can Trust

Home Instead Senior Care franchise owners, administrators and CAREGiversSM all share a passion for improving the quality of life for seniors and families in their communities. Here in your community, we offer a range of non-medical services that can be customized to your needs so you’ll get exactly the help you need. Our CAREGivers are area residents who are kind, compassionate and truly enjoy working with seniors. They are professionals, extensively trained in elder care, and all are screened, insured and bonded.

Home Instead, Inc. demonstrates commitment to quality care through our proprietary PEAQ program – Pursuing Excellence by Advancing Quality. In fact, we commissioned J.D. Power and Associates to routinely survey CAREGivers and clients to ensure consistent delivery of high-quality service.

In Your Neighborhood

At Home Instead Senior Care, we work diligently to meet your needs and more; we strive to exceed them. Although we are part of an international company — which gives us a world of experience and resources to draw on — we are a local business offering friendly, responsive care right in your neighborhood. We provide thousands of hours of senior home care services annually to seniors in their homes, in assisted-living facilities and even in nursing homes. In situations when a client has aging-related medical needs beyond our home care capabilities, we refer them to our close partners in the local health care industry.

Home Instead Senior Care Newport News - Hollie KranceHollie Krance (Bradley) – Franchise Owner

Hollie was a Procurement Specialist with the State of Virginia prior to purchasing the Home Instead Senior Care franchise with her family in 2002.  As a result of her commitment and passion for seniors, she was recognized in 2006 as one of the Top 10 Women in Business under the age of 30 on the Peninsula and again in 2007 as one of the Top 40 Business people under the age of 40 throughout Hampton Roads.  Hollie is extremely active in the community and is currently the Vice President of the Peninsula Task Force on Aging.  She also serves on the Advisory Council for the Peninsula Agency on Aging, the Alzheimer’s Associations Leadership Council and Help for Family Caregivers Advisory.  She Chairs a recognition event for Caregivers on the Peninsula and the “Be A Santa To A Senior” program, which provides gifts to needy or isolated seniors.

To you, it's making the right choice. To us, it's personal.

555 Denbigh Blvd, Suite B Newport News, VA 23608